It can be hugely frustrating when a person finds him or herself unable to attend an event, and the Marketing Network Brazil campaign depicts the feeling perfectly. Taking geometry to a whole different level, it portrays people as a particular shape while the door they want to walk through is another shape. Recalling the retro board game Perfection, the campaign is creative and clever.
The Marketing Network Brazil campaign was conceived by Sao Paulo-based ad agency Moma Advertising. Expertly illustrated by 6B studio, the was art directed by Fabio Baraldi with creative direction by Rodolfo Sampaio. It reads, "MNB. Many want in. Few can get in." It is this exclusiveness that will really entice people.
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