Nintendo and Google have partnered to celebrate Mario, the universally beloved adventure hero, by adding a new feature called 'Mario Time' into certain navigation features for Google Maps. Starting March 10th (which Nintendo has dubbed Mario Day because 'Mar. 10' looks close enough to the Italian plumber's name) and running through the week, the normal blue navigation arrow that marks one's vehicle in during trips can be replaced with a graphic of Mario driving his signature go-kart.
Mario Time won't be activated automatically. To get Mario on one's phone, users need to tap the familiar yellow question box beside the 'START' button on Google Maps, which then brings up a short Mario Time message and exhorts users to start their trip with a very Mario-esque 'Let's-a go!'
Google's official Twitter account hinted at the promotion before its announcement, posting a picture from Street View with augmented reality bananas strewn around.
What Makes This Trend Stand Out
- Augmented Reality Navigation
- The partnership between Nintendo and Google to introduce 'Mario Time' on Google Maps showcases the potential for integrating augmented reality into navigation experiences.
- Brand Collaboration
- The collaboration between Nintendo and Google to celebrate Mario Day demonstrates the value of partnering with iconic brands to create unique and engaging experiences for consumers.
- Gamification of Navigation
- 'Mario Time' on Google Maps highlights the trend of incorporating gamification elements into traditionally mundane activities, such as navigation.
Sectors Adopting This
- Technology
- The integration of augmented reality and gamification in navigation presents opportunities for technology companies to develop innovative navigation solutions.
- Entertainment
- The collaboration between Nintendo and Google in bringing Mario to Google Maps opens up possibilities for further integration of popular characters and franchises into entertainment experiences.
- Marketing and Advertising
- The 'Mario Time' promotion on Google Maps exemplifies the potential for brand collaborations to create impactful marketing campaigns that capture consumer attention.
