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The Mario Ruczkowski 'Gray' Series Gives Retro Fashions a Dark Spin

 - Aug 7, 2010   Updated: Aug 8 2011
References: behance.net & behance.net
These Mario Ruczkowski 'Gray' photo prints feature badass models posing with a "too cool for school" attitude. Predominantly shot in black and white, the spread features an interesting dynamic between its models, allowing the viewer to be fully absorbed within the series.

Fashionably cool, this Mario Ruczkowski 'Gray' photo spread takes classic fashion photography to darker and edgier new heights. Check out the featured gallery and see these dynamic photos for yourselves.

Implications - The fashion industry is utilizing androgynous imagery to symbolically reflect North America's social progression towards an egalitarian society. Corporations seeking to convey themselves as forward-thinking may also similarly utilize androgynous imagery in media campaigns to demonstrate they're attune to this social change.