R&B star and animal-lover Mario has joined PETA in opposing the use of fur for fashion. The Mario PETA campaign includes a ‘fur-free’ ad with an image of the song artist showing off his tats, along with the words "Ink, Not Mink." Underneath the tag line is a clever message: "Be comfortable in your own skin, and let animals keep theirs."
Mario is just one of the celebrities joining the anti-fur sentiment along with the likes of Eva Mendes, Khloe Kardashian and Tommy Lee. Learn more about the Mario PETA campaign and watch the behind-the-scenes photo shoot here.
Inked Fur Activism
More Stats +/-
27 PETA Nude Campaigns
27 Approaches to Animal Rights
Cross Cultural Animal Activism
Strippers Against Fur
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.