Fame-Obsessed Editorials

Marie Claire China 'Bling Ring' Stars Alaina Mitchell and Sara Schmidt

The Marie Claire China 'Bling Ring' editorial is inspired by the Sofia Coppola film of the same name. But instead of British actress Emma Watson, the photoshoot stars models Alaina Mitchell and Sara Schmidt. Channeling the character's fame-obsessed ways, the looks are slightly different from the Paris Hilton-like ensembles Watson dons throughout the movie. Instead, it showcases a modernized Victorian style.

Shot by photographer Amber Gray, the Marie Claire China 'Bling Ring' editorial takes place in a bubblegum pink bedroom. Complete with Starbucks, smartphones and magazines, the scenes are dangerously girly thanks to makeup artist Akkiko Sakamoto, who used cosmetics from M.A.C., Chanel, Maybelline and Givenchy as well as stylist Yana Kamps and hair stylist Yoichi Tamizawa.

Image Credit: Amber Gray

Fame-obsessed Fashion
Creating editorial shoots that embrace fame-obsessed themes in fashion photography.
Modernized Victorian Style
Revamping Victorian fashion with modern elements to create a contemporary aesthetic.
Bubblegum Pink Aesthetics
Incorporating bubblegum pink color schemes and girly decor for fashion editorials.

Sectors Adopting This

Fashion Photography
Opportunities to experiment with visually striking themes and concepts in fashion editorials.
Fashion Design
Integrating Victorian-inspired elements into modern fashion designs and collections.
Interior Design
Embracing bubblegum pink aesthetics and girly decor elements in interior design projects.
SCORE
3.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 48%
Freshness 8%

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