Urban Ballerina Editorials

Patricia Beck Stars in Marie Claire Brazil's October Issue

Patricia Beck is dancing on air in the 'Bailarina Urbana' editorial for Marie Claire Brazil's October 2014 issue.

The editorial takes the grace, elegance and fluidity of movement found in ballet and applies it to an urban context. With the hustle and bustle of daily life, it can seem like we're being pulled in a million and one different directions. It's hard to retain a modicum of grace under pressure, to say the least. These dancer-influenced ensembles, put together by fashion editor Paulo Martinez, will help you look the part -- even if you don't necessarily feel it.

The best part of these looks? You don't have to have an ounce of rhythm in your body to wear 'em.

Urban Ballet Fashion
Opportunity for fashion brands to incorporate ballet-inspired designs into urban streetwear collections.
Fashion as Self-expression
Opportunity for individuals to express their personal style and creativity through dance-inspired fashion.
Movement-inspired Design
Opportunity for furniture and interior design brands to create products inspired by the grace and fluidity of ballet.

Industries Being Reshaped

Fashion
Fashion brands can leverage the ballet trend to create unique and innovative clothing collections.
Performing Arts
Performing arts organizations can collaborate with fashion brands to create dance-inspired performances and events.
Interior Design
Interior design brands can incorporate ballet-inspired elements into their furniture and decor to create visually stunning spaces.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 63%
Freshness 8%

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