These creative MARGS Museum ads promote donations to the museum by letting you know that â€œIt's your turn to be appreciated.â€
The ads reverse the scenario of art lovers studying and appreciating a masterpiece by showing the subject of the painting staring at a framed portrait of you.
The ads are created by DCS, Porto Alegre, Brazil.
Implications - Ads like this take familiar concepts that consumers know and expect, and turn them inside out in order to generate interest and fascination. People love campaigns that mischievously play with convention and that are unexpected, which is why clever concepts like this are so successful at generating interest and cultivating increased consumer interest and fascination.