The Margaret Howell Fall/Winter 2014/2015 campaign offers up an enticing mixture of both urban and rural looks. As the advertisements are all set in the countryside, photographer Glen Luchford opted for muted shades, showcasing model Karlina Caune by way of dark black and brown shades.
Present in this Margaret Howell collection are thick turtle necks, high collars, loose fitting trench coats, corduroy suits and knee-length skirts. Much like the backdrop is the natural appeal of the clothing which advocates for a muted and laid back approach to fashion.
City appropriate elements are also at play in this line. Seen alongside grass and mud are tight beanies, pieces that one would most often associate with downtown settings.
What Makes This Trend Stand Out
- Rustic Countryside Fashion
- Explore the trend of fashion campaigns set in rural environments, incorporating natural and muted aesthetics.
- Urban-rural Fusion
- Discover the trend of combining city-appropriate elements with countryside fashion for a unique and versatile style.
- Muted and Laid Back Fashion
- Embrace the trend of incorporating loose-fitting trench coats, knee-length skirts, and high collars for a relaxed and understated fashion statement.
Sectors Adopting This
- Fashion and Apparel
- The fashion industry can leverage the rustic countryside fashion trend to create innovative and visually appealing campaigns.
- Photography and Advertising
- Photography and advertising industries can capitalize on the urban-rural fusion trend to create captivating and unconventional fashion campaigns.
- Textile and Material
- The textile and material industry can take advantage of the muted and laid back fashion trend by designing and producing fabrics that exude natural appeal and offer comfort.
