Post-War Vintage Furniture

The Margaret Howell 2012 Home Collection is Rough Luxe

Simple and tasteful, the Margaret Howell 2012 Home Product collection is made up of furniture, cookware, lighting and more that all have a post-war vintage charm that will sweep people off of their feet. Romantically nostalgic, it blends feminine details with an overall masculine aesthetic that will please everyone in the household.

The brand may be known as a British clothing line, but the Margaret Howell 2012 Home Product collection is a result of collaborations with such manufacturers as Ercol Furniture and designers Sori Yanagi. Clean and contemporary despite the retro appeal, the collection predominantly revolves around warm wooden and ceramic materials, which offers a traditionally cozy vibe for homes that are both modern and traditional.

Post-war Vintage Style
Opportunity for businesses to create and market post-war vintage inspired products across various industries.
Rough Luxe
Businesses can explore the concept of rough luxe, combining rustic, vintage charm with modern luxury.
Collaborative Design
Embracing collaborations between manufacturers and designers to create unique and appealing products.

Sectors Adopting This

Furniture
Disruptive innovation opportunities in creating post-war vintage inspired furniture pieces with an updated twist.
Home Decor
Potential for businesses to tap into the growing demand for rough luxe home decor items that blend old and new.
Fashion
Opportunity to incorporate post-war vintage elements into clothing lines, merging classic designs with modern styles.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 78%
Freshness 8%