Marc Jacobs may be a household name in some circles, but it’s a safe bet that most men have never heard the name outside of their girlfriend’s stories; until now. The A-List fashion designer has reached a new demographic of pub-going, game-night men with his latest non-fashion project, the Vandal Playing Card set. These cards carry the special Marc Jacobs touch of edgy, artistic style.
The usual face cards are distinctively crafted with comical artwork designed to make you laugh. The suit cards are covered with detailed, sometimes graphic images surrounding the diamonds, clubs, or spades. The pattern of the deck is just cartoonish-80s-gothic enough to pass as cool art “vandalism,” hence the moniker. It’s no wonder these cards are grabbing such attention from men who’ve never before had Marc Jacobs on their radar.
Why This Trend Is Growing
- Art-inspired Merchandising
- More designers will explore creating non-fashion related products that are a reflection of their artistic sensibilities.
- Cross-discipline Brand Extension
- We can expect more fashion designers to venture into designing products outside traditional fashion to diversify their revenue streams.
- Pop Culture Convergence
- As designers explore collaborations with entertainment brands, we can expect more products like the Vandal Playing Card set to emerge.
Industries Being Reshaped
- Fashion
- Fashion brands can explore non-apparel products as avenues for expanding their brand reach and revenue.
- Gaming
- Game companies can explore collaborations with fashion designers to introduce fashion-inspired playing card sets or other game accessories.
- Merchandising
- Merchandising companies can work with designers to create artistic and playful products that cater to a wider demographic outside of traditional fashion customers.
