Inspired by country singer and activist, Willie Nelson, the Mara Hoffman S/S '16 collection offers endless headwear as well as stylish fashion. Though the iconic singer cannot wear this line of women's wear, fashion fans are sure he'll approve of the tasteful tribute.
Not only inspired by the singer's recognizable style, this collection also captures inspiration from some of his music. The dreamy sky-print apparel is designed after his hit 'Blue Skies.' Capturing Nelson's take on Americana, each look in the Mara Hoffman S/S '16 collection is paired with a headband or cowboy hat much like the singer is known to wear.
This collection also gives off subtle hints of androgyny with relaxed button-down shirts, slouchy overalls and boxy suits.
What's Driving This Trend
- Country-inspired Fashion
- Opportunity for fashion brands to draw inspiration from music icons and incorporate their style into their latest collections.
- Androgynous Clothing
- Opportunity for fashion brands to create designs that blur the lines between traditional men's and women's fashion.
- Iconic Prints
- Opportunity for fashion brands to incorporate famous prints and patterns into their designs as a tribute to historical figures and cultural icons.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to create unique collections that draw inspiration from music icons and incorporate their styles.
- Music
- Opportunity for music icons to partner with fashion brands to create merchandise that reflects their unique style and musical content.
- Entertainment
- Opportunity for entertainment companies to collaborate with fashion brands to create themed collections inspired by iconic movies, TV shows, and music stars.
