De La Calle was inspired by the lively street markets of Mexico and created Mandarin Refresco as a fresh, zesty soda to amp up the vibrancy of everything from weeknight taco dinners to sunny days spent outside.
Consumers' love of fizzy fermented beverages paved the way for the rediscovery of tepache, a traditional Mexican pineapple brew with a naturally tangy-sweet flavor and probiotic benefits. De La Calle's take on this beloved fermented beverage made with fresh, organic pineapples and regionally sourced ingredients like turbinado sugar and tamarind, is lower in calories and boasts half the sugar of popular sodas.
This tangy-sweet mandarin soda is said to have "a taste that's both familiar and new," and it's waiting to be discovered alongside other next-gen Mexican sodas in the brand's lineup.
What Makes This Trend Stand Out
- Revitalization of Traditional Beverages
- De La Calle's Mandarin Refresco showcases how modern twists on traditional drinks like tepache can captivate a new audience with innovative flavors.
- Low-sugar Soda Innovation
- As health-conscious consumers drive demand for nostaligic yet healthier beverage options, low-sugar sodas are gaining traction as alternatives to conventional sugary drinks.
- Next-gen Mexican Sodas
- Introducing familiar yet unique flavors in the soda market offers a novel experience for those seeking diversity in their beverage choices.
Sectors Adopting This
- Beverage Industry
- Emerging brands like De La Calle are adding innovative options to the beverage market by incorporating traditional flavors with modern health benefits.
- Health and Wellness
- The reduced sugar content and probiotic benefits of products like Mandarin Refresco indicate a strong intersection between wellness trends and consumer preferences.
- Cultural Foods and Beverages
- The rising popularity of beverages that emulate traditional cultural recipes highlights a growing interest in diverse culinary experiences among global consumers.
