The most eye-catching feature of the new Manchester United third kit, designed by Nike for the upcoming 2014-15 season, is the presence of the bold golden Chevrolet bowtie logo right in front. The golden Chevy logo forms an eye-catching contrast with the deep blue kit. The blue on the kit is two-toned, and inspired by Manchester United's long-standing tradition of blue alternative kits. The team wore a blue kit when they won the European Cup in 1968, one of the biggest achievements in the team's history.
The shirt features a classic design with a sophisticated polo neck collar and three dark blue buttons. The inside of the back of the neck bears a label with the message 'Youth, Courage, Greatness', the club's stated core values.
Why This Trend Is Growing
- Branded Sports Apparel
- Opportunity for companies to innovate by incorporating non-traditional branding elements into sports merchandise.
- Multi-toned Kits
- Opportunity for sports apparel companies to experiment with multi-toned kits that offer heritage-inspired designs.
- Alternative Kit Inspiration
- Opportunity for sports apparel companies to take inspiration from historic alternate kits teams have worn in the past.
Industries Being Reshaped
- Sports Apparel
- Opportunity for sports apparel companies to incorporate non-traditional branding into clothing designs.
- Professional Sports
- Opportunity for professional sports teams to experiment with non-traditional branding on team merchandise.
- Sports Marketing
- Opportunity for sports marketing companies to utilize historic alternate kits as a marketing tool for merchandise.
