'Malota Projects' is a studio that creates adorable illustrations that are finely lined with extremely little detailing. The studio is based in Valence, Spain, and Mar Hernandez is the art director of Malto Projects.
From the above gallery you can see for yourself how little detailing these pictures actually have; however, they still speak volumes through vibrant colors and designs. Malota Projects has found a way to make its art simple and clean.
Implications - While many businesses may create products based on an unusual or imaginary concept, potential consumers will choose to invest based on their first impressions. Visually stimulating and pleasing products are likely to generate the most favorable first impressions.
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