This line of male boxer briefs was designed by football running back Marshawn Lynch. The bright designs all sport the athlete's nickname "Beast Mode," graffitied across the underwear. The phrase 'Beast Mode' refers to the player's aggressive running, breaking tackles and dodging of defenders.
Similar to Nike's "Just Do It" branding, the briefs' designs play to a man's ego, hyping the wearer up and encouraging a sense of aggression, domination and success. There are various versions -- one that stands out being a green striped football field that includes the multiple yard lines. Distributed by underwear company PSD, the briefs also have a black elastic band with the bold phrase.
Using his own personal branding to brand these collaboration male boxer briefs, Marshawn Lynch is able to promote himself as an athlete while selling pairs of underwear.
Celebrity Boxer Briefs
More Stats +/-
Denim Boxer Briefs
Hot Sauce-Inspired Underwear
Caped Cosplaying Boxer Briefs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.