This line of male boxer briefs was designed by football running back Marshawn Lynch. The bright designs all sport the athlete's nickname "Beast Mode," graffitied across the underwear. The phrase 'Beast Mode' refers to the player's aggressive running, breaking tackles and dodging of defenders.
Similar to Nike's "Just Do It" branding, the briefs' designs play to a man's ego, hyping the wearer up and encouraging a sense of aggression, domination and success. There are various versions -- one that stands out being a green striped football field that includes the multiple yard lines. Distributed by underwear company PSD, the briefs also have a black elastic band with the bold phrase.
Using his own personal branding to brand these collaboration male boxer briefs, Marshawn Lynch is able to promote himself as an athlete while selling pairs of underwear.
Key Themes Behind This Trend
- Athlete Collaboration
- Creating collaborative products with athletes' personal branding offers disruptive innovation opportunities in the apparel industry.
- Ego-boosting Design
- Developing apparel designs that play to individuals' egos and promote a sense of confidence and dominance presents disruptive innovation opportunities in the fashion industry.
- Sports-inspired Underwear
- Designing underwear with sports-themed elements provides disruptive innovation opportunities in the men's apparel market.
Where This Applies
- Apparel
- The apparel industry can benefit from disruptive innovation by exploring athlete collaborations as a marketing strategy.
- Fashion
- The fashion industry has the potential for disruptive innovation by incorporating ego-boosting designs into their product offerings.
- Men's Apparel
- The men's apparel industry can embrace disruptive innovation by introducing sports-inspired elements into their underwear designs.
