According to this campaign video brought to you by MINI Mexico, 20% of driving accidents in Mexico are by women, most of whom think it's okay to "makeup and drive."
In order to get the message across to women that this is actually an incredibly dangerous habit that takes away concentration from the road, a hilarious prank was played. In public bathrooms, where women often apply makeup in front of the mirrors, car airbags were hidden, waiting to burst out all of a sudden with the message "There's a place for everything. Don't makeup and drive."
Of course lots of screaming ensued as women were taken by surprise when the airbags popped out, but the message was spread.
Key Themes Behind This Trend
- Prankvertising
- Opportunity for brands to create viral marketing campaigns by incorporating pranks in their advertisements, creating a memorable and engaging experience for consumers.
- Safety Awareness
- Opportunity to educate and raise awareness about dangerous habits, such as applying makeup and driving, through creative and impactful campaigns.
- Feminine Messaging
- Opportunity for brands to specifically target and communicate with female consumers, addressing behaviors and habits relevant to their daily lives.
Where This Applies
- Automotive
- Opportunity for car manufacturers to promote safe driving practices and innovative safety features, leveraging humor and creativity to captivate audience attention.
- Beauty
- Opportunity for beauty brands to promote responsible habits and self-care, while advocating for safety on the road.
- Advertising
- Opportunity for advertising agencies to develop attention-grabbing and impactful campaigns that deliver important messages in engaging and memorable ways.
