Lavishly Lacquered Couture

The Maison Margiela Fall Couture Collection Features Endless Texture

With a change to the brand name and John Galliano on board, the Maison Margiela Fall '15 Couture Collection defies convention and sparks originality.

For his first Paris show since his fall from grace, John Galliano utilized a variety fabrics not commonly used in couture. Neoprene, burlap, plastic and boiled wool give this collection an array of texture in addition to its lush appeal. While the burlap was transformed into an expressionist-inspired dress, the plastic was reserved for the grande finale, a contemporary wedding dress that defies gravity and the traditional form.

In addition to the highly textured couture, the Maison Margiela Fall '15 Couture Collection also offers a line of interesting footwear. While most fashion houses went for chic pumps, Galliano created collage-like footwear fit with a circular metal heel.

Innovative Textures in Couture
The use of unexpected materials like burlap, neoprene and plastic in high-end fashion collections creates opportunities for disruptive innovations in sustainable and eco-friendly fashion.
Expressionist-inspired Fashion Design
Designers who draw inspiration from expressionist art movements to create unique fashion pieces that have a raw and edgy aesthetic could disrupt the current trend of polished and refined couture.
Creative Footwear Designs
Fashion houses that experiment with unconventional materials and shapes for footwear could disrupt the industry's traditional approach to luxury shoes and create new opportunities for innovation in fashion technology.

Where This Applies

Luxury Fashion
Fashion houses that push the boundaries of materials and design in high-end fashion collections can establish themselves as industry leaders and disrupt the traditional notion of couture.
Sustainable Fashion
Using recycled or unconventional materials in fashion production can disrupt the industry's traditional reliance on natural resources and promote eco-friendly practices.
Fashion Technology
Innovations in advanced materials and production techniques for fashion accessories and footwear can create new market opportunities and disrupt current trends and conventions.
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MARKETTop markets: Europe
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  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
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