Maison Kitsuné x Pernod Absinthe's latest marketing move will make its debut at this fall’s Paris Fashion Week. The French label has been making inroads in the style and music world since its 2002 breakout. Its founders Gildas Loaëc and Masaya Kuroki have remained intent on their mission of mixing electronic sounds with ready-to-wear.
Like Maison Kitsuné, Pernod is also full of history and promise as the original creator of absinthe in 1805. Despite the beverages banning several times over on an international scale, the drink has proven to be essential for events, distilleries and restaurant owners.
The connection between the two companies joins their interests and fan bases who will surely celebrate with toasts to the menswear-themed bottle.