Nature Made launched the 'Magnesium + Ashwagandha' Calm Mind & Body supplement in two forms. The supplement is available as a powdered mix for drinks or as a gummy to be taken directly on its own. The product leverages a blend of natural magnesium and organic ashwagandha. Magnesium is proficient at relaxing the muscles in the body, while ashwagandha has been clinically shown to reduce levels of stress.
The Magnesium + Ashwagandha drink supplement retails for $31.49 USD for a single jar. This jar offers 28 servings, intended for use once per day, meaning each jar is a month's supply of calming supplements. As a result, customers can subscribe to a monthly service to save on costs, bringing the price down to $28.34 USD per month.
The gummies retail for $19.99 USD and contain 60 gummies per package. Both offerings are available online at Nature Made's website now.
Image Credit: Nature Made
What's Driving This Trend
- Ashwagandha Supplements
- The rise of ashwagandha-infused supplements presents an opportunity for organic and natural supplement manufacturers to create their version of calming supplements.
- Customized Subscription Services
- Subscription services for calming supplements offer an opportunity for e-commerce retailers to provide an affordable way for customers to have monthly access to their supplements.
- Magnesium Supplements
- The combination of organic ashwagandha and magnesium is a potential opportunity for supplement manufacturers to create more health and wellness products that promote relaxation and reduce stress levels.
Who This Affects Most
- Supplement Industry
- The supplement industry can benefit from incorporating organic ashwagandha amid growing demand for natural and organic health products.
- E-commerce Industry
- E-commerce retailers who provide customized subscription services for calming supplements present an opportunity for more accessible pricing for customers.
- Wellness Industry
- Wellness industry players have an opportunity to offer supplements with ashwagandha to a growing demographic of consumers looking for stress-relieving and calming products.
