The Magical Dinner Dust by Stella & Chewy’s is a freeze-dried protein powder for dogs and cats that's made with 98% meat, organs and bone. The satisfying meal topper for pets makes it easy to tailor a pet's meals based on their preferences or dietary needs and it taps into the humanization of pet food products.
The way consumers see meal toppers and mix-ins is changing, as they are not just about enhancing the texture of a meal but an economical way to supercharge meals with functional benefits and personalized health support. With the Magical Dinner Dust, Stella & Chewy’s shares that using the product is a way to "add the benefits of raw to your pet's diet." These benefits include healthy teeth and gums, digestive support, a great-looking coat, plus stamina and increased vitality.