'Mad Men Cocktail Culture' is an iPhone app that lets you mix drinks like the best of 'em. Inspired by the popular TV series 'Mad Men', some of the recipes include an Old Fashioned, a Classic Martini, a Manhattan and a Blue Hawaiian.
The free 'Mad Men Cocktail Culture' app, created by AMC, is a fun drinking guide that will have you pretending to be Don Draper, Peggy Olsen, Pete Campbell and the rest of them.
Why This Trend Is Growing
- Tv-inspired Cocktail Apps
- Developing apps based on popular TV series that offer cocktail recipes can capitalize on nostalgia and allow users to emulate beloved characters.
- Drink-mixing Apps
- Creating apps that offer recipes for mixing classic cocktails can appeal to cocktail enthusiasts and provide a helpful resource for home bartenders.
- Brand Partnership Apps
- Partnering with popular TV series and creating apps that promote their brand and offer unique content can increase brand awareness and engagement.
Industries Being Reshaped
- Food & Beverage
- The food and beverage industry can benefit from developing cocktail recipe apps to cater to the increasing demand for at-home mixology and offer unique brand experiences.
- Entertainment
- Creating brand partnership apps that offer unique content based on popular TV series can increase engagement and brand loyalty within the entertainment industry.
- Technology
- Developing helpful drink-mixing apps with user-friendly interfaces can appeal to tech-savvy consumers and improve user retention within the technology industry.
