Natrel is a popular dairy brand that is attempting to entice millennial consumers by offering a 52-week challenge where the brand aims to share a different macaroni recipe each week. The challenge sends to spark ways eaters can incorporate the brands dairy products into easy to make meals -- including its lactose-free products.
The campaign offers a rustic and interactive way for consumers to engage with the brand via cooking. Natrel hopes to increase dairy food engagement with new recipes to make creative macaroni and cheese dishes weekly, to inspire a following of consumers that will return weekly for new foods. The recipes will be made using dairy and lactose-free cheeses and products to apply to a wider audience including those with dietary restrictions or intolerances.
What Makes This Trend Stand Out
- Interactive Culinary Challenges
- Brands can create interactive cooking challenges to engage customers and increase food product engagement.
- Brand-specific Cooking Recipes
- Brands can share recipes using their own food products to increase brand loyalty and encourage new customers to try their products.
- Innovative Dietary Inclusion
- Brands can offer recipes that include their specialty dietary products to target a wider audience, including those with dietary restrictions or intolerances.
Sectors Adopting This
- Dairy
- Dairy companies can increase brand engagement and sales by promoting interactive cooking challenges and recipe sharing.
- Food Retail
- Food retailers can offer cooking challenges and recipes using their products to increase customer engagement and loyalty.
- Specialty Dietary Products
- Specialty dietary companies can promote their products through recipes that include them as ingredients, targeting a wider audience with specific dietary needs.
