The Mac vs PC debate is always a popular topic when it comes down to computers and Hunch researchers have created an infographic chart to display key differences between their users.
Stereotypes surround the two different users: Macs are commonly associated with hipsters and PCs with geeks. This infographic reinforces that with random facts, such as Mac users eating hummus and PC users preferring Hero sandwiches.
However, there are some surprising facts that come along with this infographic such as television preferences. PC users are more likely to watch dramatic legal shows whereas Mac users appreciate dramas such as Friday Night Lights.
Not only good for a laugh, this Mac vs PC infographic is a sure way to confirm your hunches about the stereotypes set forth by pop culture.
Key Themes Behind This Trend
- Computer User Stereotypes
- There is an opportunity for companies to disrupt these stereotypes by targeting crossover audiences with marketing campaigns.
- Brand Loyalty
- Disruptive innovation opportunities lie in creating new products or services that bridge the gap between Mac and PC experiences.
- Preference Data Collection
- Opportunities exist for companies to develop data collection tools that utilize similar infographics to determine preference data among different user groups.
Where This Applies
- Computer Hardware
- Companies in this industry can target crossover users with customizable hardware designed to meet both Mac and PC requirements.
- Marketing
- Marketing industry can develop campaigns aimed at crossover users to disrupt the existing stereotypes for both Mac and PC users.
- Data Analytics
- There is an opportunity for companies in the data analytics industry to create software that utilizes similar infographics to determine preference data among different user groups.
