The MAC The Matte Lip Lineup is Ready for the Colder Weather

 - Oct 19, 2014
References: maccosmetics & nitrolicious
We're seeing a shift in the beauty industry towards more subdued looks that don't scream for attention and are more appropriately designed for everyday wear. The MAC The Matte Lip collection looks to offer women a more demure option that rivals even the glossiest varieties on the market.

With a vibrant new color selection, the MAC The Matte Lip collection is looking to target soft, muted styles to make natural facial features pop. A new permanent collection that ladies worldwide will be able to find at the cosmetics retailer, the MAC The Matte Lip collection prepares shoppers for a less intense trend that's sweeping the industry that focuses on making subtle accents to facial features rather than overt pops of makeup.