MAC Looks to Steel, Graphite & Concrete to Build Brand
Rainer Takahashi — July 17, 2009 — Fashion
References: maccosmetics
As cosmetic brands continue to shift towards the 'green movement' with plant, flower and fruit-inspired products, MAC has taken a completely different approach.
Coming this fall, MAC will introduce its Fall/Winter colors that were inspired by architectural design and shades. Even the shapes and steely packaging are an expression of this idea and are sure to shift the trend in the industry.
The new Fall/Winter colors from MAC will be available September 17, 2009.
Implications - Using current societal fads to influence the design of everyday products is a great way for businesses to expand their target demographic. The modern customer is looking for products that incorporate pop culture references and innovative design to set them apart from items of a similar nature.
Coming this fall, MAC will introduce its Fall/Winter colors that were inspired by architectural design and shades. Even the shapes and steely packaging are an expression of this idea and are sure to shift the trend in the industry.
The new Fall/Winter colors from MAC will be available September 17, 2009.
Implications - Using current societal fads to influence the design of everyday products is a great way for businesses to expand their target demographic. The modern customer is looking for products that incorporate pop culture references and innovative design to set them apart from items of a similar nature.
Trend Themes
1. Architectural Inspiration - Cosmetic brands are becoming inspired by architecture, opening up opportunities for cross-industry collaborations and unique, innovative designs.
2. Non-traditional Influences - Businesses are shifting away from traditional inspiration sources for product design and diving into cultural and societal trends, creating fresh and exciting products.
3. Industrial Packaging - A trend towards utilizing industrial materials for packaging design is emerging in the cosmetics industry, providing new opportunities for sustainable and visually striking packaging solutions.
Industry Implications
1. Cosmetics - The cosmetics industry has an opportunity to collaborate with other industries, such as architecture and industrial design, to create new and unique products that align with current trends.
2. Packaging - The packaging industry can explore new materials and design concepts in order to meet the demand for visually appealing and eco-friendly packaging solutions in the cosmetics industry.
3. Fashion - The fashion industry can take inspiration from the trend of using non-traditional influences to create unique and innovative designs for clothing and accessories that appeal to a wider range of consumers.
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