MAC Looks to Steel, Graphite & Concrete to Build Brand

 - Jul 17, 2009   Updated: Aug 11 2011
References: maccosmetics
As cosmetic brands continue to shift towards the 'green movement' with plant, flower and fruit-inspired products, MAC has taken a completely different approach.

Coming this fall, MAC will introduce its Fall/Winter colors that were inspired by architectural design and shades. Even the shapes and steely packaging are an expression of this idea and are sure to shift the trend in the industry.

The new Fall/Winter colors from MAC will be available September 17, 2009.

Implications - Using current societal fads to influence the design of everyday products is a great way for businesses to expand their target demographic. The modern customer is looking for products that incorporate pop culture references and innovative design to set them apart from items of a similar nature.