The M.A.C. Red cosmetic campaign celebrates the brand's current Holiday 2014 collection. Model Soo Joo Park is at the center of the advertisements which feature crimson hues only, displaying the beauty of the festive color palette to fans of the label.
Photographer Mario Sorrenti partnered with M.A.C. Together the two forces are publicizing the Holiday 2014 set which includes dark ruby lipstick, pale rose eye shadow and violet-hued blushes.
Park further teased out the cherry tones present in these M.A.C. images with a jewel-encrusted top, thin long sleeves and a flowing scarlet dress. These pieces helped deliver the bold tones present in the M.A.C. Red line, sure to attract the attention of those attending holiday events.
What's Driving This Trend
- Crimson Cosmetic Campaigns
- Disruptive innovation opportunity: Creating exclusive limited-edition collections featuring a single color palette for holiday campaigns.
- Consistent Shade Advertisements
- Disruptive innovation opportunity: Developing marketing campaigns that focus on the use of a specific color to create brand recognition and association.
- Collaborative Photography Partnerships
- Disruptive innovation opportunity: Collaborating with renowned photographers to create visually striking advertisements that captivate consumer attention.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunity: Utilizing limited-edition collections and consistent shade campaigns to create excitement and increase sales in the cosmetics industry.
- Fashion
- Disruptive innovation opportunity: Partnering with cosmetic brands to create cohesive campaigns that showcase how fashion and beauty can complement each other.
- Photography
- Disruptive innovation opportunity: Capitalizing on collaborative partnerships with beauty brands to create visually stunning advertisements that push the boundaries of traditional photography.
