Hybrid Concrete Speakers

David Adjaye's MA770 Speaker is Molded from Concrete

Concrete is a useful material for designing acoustically vibrant spaces, so architect David Adjaye has followed the same line of logic with his MA770 speaker. Crafted for New York-based sound company Master & Dynamic, Adjaye's MA770 speaker is made using a hybrid concrete material that gives it both excellent sound and a uniquely sculptural form.

Most speakers come as boxes. Not only is that standard design boring, but it does little to affect the quality of the sounds emitted. The MA770's swooping concrete exterior looks attractive, but it also serves as a cone to direct the sound wholly along the vector at which the speaker is pointed. This in turn gives the speaker more convenient functionality compared to many of its competitors.

The MA770 speaker can be connected via wires or wirelessly through Google Chromecast.

Hybrid Materials
Exploring new hybrid materials that enhance both design and functionality of products, such as the MA770's hybrid concrete material.
Sculptural Tech Design
Incorporating sculptural design into tech products to create a unique and visually appealing user experience, as seen with the MA770's swooping concrete exterior.
Directional Audio
Innovation in creating speakers that use external designs to direct sound wholly along a specific vector like the MA770's cone-like shape.

Where This Applies

Audio Technology
Exploration of unique materials and designs like the hybrid concrete material and sculptural shape of the MA770 can be adapted into consumer and commercial audio technology products.
Interior Design
Innovative material choices and sculptural designs, such as the MA770's concrete exterior, can inspire and enhance interior design products and solutions.
Architectural Design
Exploration of new acoustic materials and design language, like that seen in the MA770, can inspire architects to craft unique and functional structures.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 49%
Freshness 8%

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