Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2021 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Changing Mobility Forever

The Lynk & Co 02 is Described as a Smart Phone on Wheels

— April 6, 2018 — Autos
Lynk & Co is a new global urban mobility brand addressing the needs and preferences of the connected generation.

The automotive industry has been consistent for the past 10 years while the customer has changed drastically. Instead of starting with the car, Lynk & Co started with the consumer. Alain Visser, Senior Vice President of Lynk & Co says the 02 is a “smartphone on wheels.” His ambition for the brand is to disrupt the automotive industry by redefining the process of buying, owning and using a car, creating a vehicle that is all about connectivity, sharing and technology.

Lynk & Co will be starting production in Belgium in 2019 and will begin its European roll out in 2020. The company understands that people no longer gravitate towards dealerships and is altering its approach to suit the needs of the evolving customer.

Instead of negotiating with salespeople, consumers will be able to purchase the Lynk & Co 02 online. The offline strategy will consist of a series of pop-up stores in major European cities. The auto manufacturer will forgo traditional dealerships to create small, sociable brand boutiques in urban districts -- bringing the car to the consumer instead of the other way around.

Lynk & Co will also be abandoning traditional marketing methods by using pop-ups as an actual touch point with customers. The company has collaborated with the disruptive e-commerce platform Tictail to create a range of fashion and homewares that are designed by a community of independent creators.

The Lynk & Co 02 is a sporty, dynamic, and expressive car designed for the young that enables everyday adventures, says Andreas Nilsson, Head of Design at Lynk & Co. The design of the car is meant to present more attitude, more emotional connection, and aggressive undertones giving you the feel of a gaming aesthetic. With cities being so tight, the car interior is designed to give you more personal space. As younger generations are caring more and more about our planet, Lynk & Co wants to represent those mutual values and is doing so with the sharing and technology aspects of the vehicle. The car will be hybrid-only electrified with plans to move full electric in the future.

As Visser says, “This is not a new car brand. This is a new mobility brand.”