Hyundai is rolling out a brand new luxury car brand called Genesis, in the form of a luxury marque. This is a new brand that is designed to take on some of the most renowned and legendary luxury car brands around the world.
This exciting new luxury brand is derived from the existing Genesis model which is currently the most advanced and luxurious offering offered up by Hyundai. As far as the nitty-gritty features of the branding are concerned, the vehicles will be referred to using alphanumeric names that combine the letter 'G' with a number related to the specific line, for example Genesis G90.
Nobody doubts Hyundai's ability to produce top-of-the-line luxury vehicles, but the creation of a the Genesis luxury marque brand allows the automaker to position itself in the market in a whole new way.
Luxury Automotive Branding
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