Jonathan Adler has partnered with bourbon brand Old Fitzgerald to introduce a limited-edition backgammon set that brings together contemporary home design and the heritage of American whiskey.
Priced at $425, the collectible game combines Jonathan Adler's signature approach to pattern and decorative design with visual references to Old Fitzgerald's brand history. The set features a high-gloss lacquer box with a velvet-lined interior and solid acrylic playing pieces, transforming a traditional board game into a statement accessory for the home.
The limited-edition set is available for purchase, with shipping estimated to begin November 25, 2026. The collaboration reflects growing consumer interest in elevated analog entertainment and collectible home accessories that encourage in-person connection. As consumers seek alternatives to screen-based leisure, traditional games are being reimagined as design-forward objects that complement contemporary interiors.
Image Credit: Jonathan Adler
What Makes This Trend Stand Out
- Luxury Analog Gaming
- Premium board games are gaining appeal as collectible decor pieces, creating openings for brands to merge leisure, craftsmanship, and interior design.
- Design-led Brand Collaborations
- Cross-category partnerships between lifestyle designers and heritage labels are reshaping collectibles into culturally expressive home objects.
- Screen-free Social Rituals
- Consumer interest in tactile, in-person entertainment is elevating traditional games into refined experiences suited for modern hosting.
Sectors Adopting This
- Home Decor
- Decorative accessories that double as functional entertainment products present new possibilities for premium placement within curated interiors.
- Luxury Goods
- Limited-edition lifestyle objects allow luxury brands to extend exclusivity beyond fashion and spirits into everyday social moments.
- Alcoholic Beverages
- Heritage spirits brands can deepen lifestyle relevance through collectible collaborations that translate brand identity into non-consumable design formats.
