Silver Oak and Throwing Doubles are introducing wine-paired backgammon sets that combine premium wine gifting with an interactive entertainment experience. Designed for the 2026 holiday season, the collaboration transforms a conventional wine present into a reusable game accessory, encouraging recipients to incorporate it into gatherings and celebrations.
Handcrafted in Los Angeles, each leather backgammon board features a Cabernet-red finish and an embossed Silver Oak logo. The collection is limited to 100 sets, each accompanied by a bottle of 2022 Silver Oak Alexander Valley Cabernet Sauvignon. Priced at $450, the exclusive release becomes available October 15 through Silver Oak.
For Silver Oak, the partnership expands its presence in luxury lifestyle gifting beyond traditional wine offerings. Throwing Doubles gains exposure to the winery's customers, while the limited production creates exclusivity and connects both brands with consumers seeking distinctive holiday presents.
Image Credit: Sarah Balduzzi
Why This Trend Is Growing
- Experiential Wine Gifting
- Premium bottles paired with reusable leisure products create more memorable gift formats that extend brand engagement beyond consumption.
- Limited-edition Lifestyle Collaborations
- Scarcity-driven partnerships between heritage beverage brands and design-forward accessory makers offer collectible appeal for affluent holiday shoppers.
- Game-night Luxury
- Elevated tabletop entertainment products are repositioning classic social games as premium gathering pieces for hosts seeking distinctive rituals.
Industries Being Reshaped
- Luxury Wine
- Wineries can broaden their relevance by linking bottles to lifestyle objects that reinforce occasion-based consumption and long-term brand visibility.
- Premium Gifting
- High-end seasonal gifts that combine utility, exclusivity, and storytelling are reshaping expectations for corporate and personal gifting markets.
- Tabletop Games
- Artisanal game makers gain new growth pathways through collaborations that place traditional games inside luxury hospitality, beverage, and gifting contexts.
