Perkins Restaurant & Bakery is elevating the restaurant hangout with a custom Mahjong set that gives diners a screen-free reason to keep the table conversation going after the meal. The limited-edition collectible recasts the classic tabletop game for friends and families, featuring artwork drawn from the chain's own world and a playful tie-back to the menu.
Made in South Florida with an independent artist, the sets feature hand-drawn imagery, such as pancake stacks and pie slices, instead of conventional tile graphics. That artwork transforms familiar menu cues into a playable keepsake, and the sweepstakes runs from September 28 to October 15.
For shoppers, this means diner memorabilia that can anchor game night rather than sit on a shelf. Perkins is blending nostalgia with a social, screen-free activity, offering fans a more interactive way to bring the brand home.
Image Credit: Restaurant Magazine | Restaurant News and Reviews
What Makes This Trend Stand Out
- Branded Tabletop Keepsakes
- Restaurant IP translated into playable collectibles creates new value beyond merchandise by turning familiar brand symbols into repeat social rituals at home.
- Screen-free Dining Extensions
- Physical games tied to hospitality brands offer a differentiated way to lengthen post-meal engagement while aligning with demand for offline connection.
- Menu-inspired Game Design
- Iconic dishes reimagined as game artwork transform everyday menu equity into collectible entertainment formats with fandom appeal.
Sectors Adopting This
- Restaurants
- Casual dining chains can expand brand affinity through limited-edition products that make the restaurant experience portable and socially participatory.
- Toys and Games
- Collectible tabletop formats gain fresh relevance when co-developed with consumer brands that bring built-in nostalgia, visual identity, and fan communities.
- Promotional Products
- Custom artist-led merchandise is shifting from passive logo placement toward functional objects that deepen emotional attachment and encourage repeated use.
