The papercraft stationary store Lunalux has managed to create some sassy sentiments with their greeting cards.
The Lunalux cards are printed in a sepia tone, adding a vintage feel to their sassy sayings. Most of Lunalux's 'Irreverent' cards come with a curse word or inappropriate saying. The card that makes me smile is the 'Mustache Rides Just 25 cents' as well as 'There is only one loser in a bacon-eating contest.'
The Lunalux brand has a unique printing process. Instead of modern-day technology fuelling their operations, the company uses a vintage printer to press their feelings on.
These Lunalux cards are the perfect greeting card to give to those special people in your life who like to take things lightly, as the Lunalux sentiments are vulgar yet cute.
Key Themes Behind This Trend
- Irreverent Greeting Cards
- Opportunity for disruptive innovation in the greeting card industry by creating a range of sassy and inappropriate sentiments to appeal to a specific target audience.
- Vintage Printing Process
- Disruptive innovation opportunity in the printing industry by reviving vintage printing methods to create unique and nostalgic products.
- Vulgar-cute Aesthetic
- Opportunity for disruptive innovation in the design industry by combining vulgar and cute elements to create a unique and edgy aesthetic.
Where This Applies
- Greeting Card
- The greeting card industry can explore disruptive innovation by offering a line of irreverent and sassy cards to cater to a specific audience seeking unconventional sentiments.
- Printing
- The printing industry can tap into disruptive innovation by incorporating vintage printing techniques to create distinct and nostalgic products.
- Design
- The design industry has an opportunity for disruptive innovation by blending vulgar and cute elements to create a new aesthetic that appeals to a specific target market.
