The Luisa Via Roma SS14 ad campaign showcases a range of ornate looks that have been given a futuristic tribal theme. From golden headdresses to bold prints and textured skirts, the online fashion retailer is ushering in an exotic theme for the warmer season. Granted, it is hard not to when the brands they carry are collectively releasing gladiator sandals, fringed fashion and more.
Lensed by photographer Alessio Bolzoni, the Luisa Via Roma SS14 ad campaign stars model Amanda Moreno. The brunette beauty is clad in the likes of Emilio Pucci, Roberto Cavalli and Marni, all of which were handpicked by stylist Carmel Imelda Walsh. Potential consumers are treated to many angles of the same outfit thanks to the use of mirrors.
What's Driving This Trend
- Futuristic Tribal Fashion
- Opportunity for innovative designers to create bold, ornate looks that blend futuristic and tribal elements.
- Exotic Theme for Fashion
- Chance for brands to explore an exotic theme in their collections, incorporating bold prints, textured skirts, and golden headdresses.
- Mirror Angles in Fashion Campaigns
- Potential for fashion brands to use mirrors creatively in their campaigns to showcase different angles of the same outfit.
Who This Affects Most
- Online Fashion Retail
- Disruptive innovation opportunity for online fashion retailers to curate and promote ornate, futuristic tribal fashion.
- Fashion Design
- Opportunity for fashion designers to experiment with blending futuristic and tribal elements in their collections.
- Fashion Photography
- Chance for fashion photographers to explore mirror angles and creative techniques to showcase outfits in their campaigns.
