Morgan, a British furniture brand, recently launched the Lugano collection. The furniture series includes a range of seating with distinct upholstered designs. Morgan's collection is a participant in this year's London Design Festival.
Created by Rock Galpin, the Lugano collection boasts cocooning backrests for maximum comfort. The plush design is available in the brand's signature lounge chair, as well as a smaller lounge chair and a luxe dining chair. The designer explains that the chairs help to "nurture their sitter with warmth and support." The chair's parts rest on a simple timber frame and are composed of an upholstered backrest and a soft cushion seat. Moreover, Galpin's design process adheres to Morgan's ongoing commitment to sustainability.
Image Credit: Morgan
What's Driving This Trend
- Cocooning Seating
- Designing seating with cocooning backrests for maximum comfort is a disruptive innovation opportunity for furniture brands.
- Distinct Upholstered Designs
- Creating unique upholstered designs to differentiate furniture collections is a trend in the furniture industry.
- Sustainable Furniture
- The trend of sustainability in furniture manufacturing presents an opportunity for brands to innovate in eco-friendly materials and processes.
Who This Affects Most
- Furniture
- The furniture industry can benefit from designing seating with cocooning backrests for maximum comfort and creating unique upholstered designs to differentiate collections.
- Interior Design
- Interior design professionals can incorporate cocooning seating with unique designs to optimize comfort in their projects, while meeting the sustainable furniture trend.
- Sustainability
- Sustainability-focused industries can partner with furniture brands to develop eco-friendly materials and processes used in the production of new furniture collections.
