Lucille is a Clean, Joyful, Nutritious Shake for Older Adults
Laura McQuarrie — January 27, 2026 — Lifestyle
References: lucillehealth & bevnet
Lucille is the name of a new, clean, high-protein shake for older adults with a dietitian-crafted formula designed to deliver 20 grams of protein, five grams of fiber and convenient calories in a smooth, great-tasting blend that simplifies daily nourishment. "When my 91-year-old grandmother Lucille was in and out of hospitals recovering from atrial fibrillation, the nutrition options available to her were ultra-processed, clinical, and joyless. The exact opposite of my spunky, full-of-life grandma," said founder Jess Haghani. Knowing she could do better for her grandmother, Jess set out to craft a nutritious, easy-to-consume solution that met her standards—something she'd make for Lucille herself.
The high-protein shake free from soy, lactose, seed oils, gluten, sugar alcohols, and carrageenan officially launches soon as a real-food alternative to the market's many artificially processed shakes.
The high-protein shake free from soy, lactose, seed oils, gluten, sugar alcohols, and carrageenan officially launches soon as a real-food alternative to the market's many artificially processed shakes.
Trend Themes
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Personalized Nutrition Solutions — Customizable nutrition products tailored to specific demographics offer a disruptive solution in providing balanced diets aligned with unique dietary needs.
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Clean-label Products — The rising demand for clean-label nutrition options is challenging traditional, overly-processed offerings by emphasizing transparency in ingredient sourcing.
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Functional Beverages for Seniors — Innovations in functional beverages that cater specifically to senior nutrition are redefining the healthcare and wellness market for older adults.
Industry Implications
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Senior Healthcare — The senior healthcare industry is integrating personalized nutrition into its care models, transforming how nourishment is delivered to older populations.
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Nutraceuticals — Nutraceuticals are on the rise as functional foods and beverages blur the line between traditional supplements and daily nutrition.
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Clean Eating Movement — The clean eating movement is disrupting conventional food manufacturing by prioritizing ingredients that are minimally processed and naturally sourced.
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