ALT Lucialternative has lined an ultra modern black tubular lampshade with a hot pink interior, made visible through witty and romantic cut-outs along its base. Clearly, this Italian design house knows how to entice customers—could this be any more visually captive?
In keeping with their Italian heritage, the designers have infused this piece with romance. The text on the light reads: “And with this light you can do nothing else but kiss me.
Implications - Products that simply complete a practical function are no longer appealing to modern customers. Shoppers in the contemporary sphere are looking for items that will perform while being stylish. Combining these two elements together could help a company increase its appeal.