Lu Cong is a visionary artist who creates some phenomenal paintings that are tinged with the aura of nostalgia. Cong, who was born in China and moved to America a decade later, deals with issues of cultural identity in his works.
The fantastic pieces created by Lu Cong reveal a bold contemporary artist who is certain to produce more compelling work. What I particularly like about Cong's paintings is how the figures seem to be revealing themselves to the viewer through their eyes. These hyper-realistic paintings that Lu Cong has created also seem to reference old smoking ads.
Implications - Consumers are compelled to make decisions based on nostalgic motivators. Lu Cong's paintings evoke a simpler time in America's history. Companies should leverage the power of nostalgia when creating future marketing strategies.