The LSV Sport Cherry Isotonic sports drink is making its way to Unitas Wholesale in the UK as a consumer-drive product perfect for retailers to pick up and stock.
The private label drink features a bold product packaging that is reported to have performed well when used in consumer research endeavors. The limited-edition drink features a resealable cap to support sipping throughout the day, while the sporty bottle is meant to catch the eye of health-conscious consumers looking to stay alert and hydrated.
Trading Controller Donna Barnett spoke on the LSV Sport Cherry Isotonic sports drink saying, "We know that limited edition flavours can be a real profit driver, as shoppers love the ‘get it before it’s gone’ experience, and our research highlighted that the new look range will be very popular at fixture. With our average consumer buying energy drinks from at least three different outlets each month, including local independent convenience stores, petrol forecourts and supermarkets*, the opportunity for incremental sales is there.”
Key Themes Behind This Trend
- Bold Packaging
- The private label drink features bold packaging that has performed well in consumer research endeavors.
- Resealable Cap
- The limited-edition drink features a resealable cap to support sipping throughout the day.
- Sporty Bottle
- The sporty bottle is designed to catch the eye of health-conscious consumers looking to stay alert and hydrated.
Where This Applies
- Beverage Packaging
- Bold packaging design offers a disruptive innovation opportunity for the beverage packaging industry to attract consumers.
- Convenience Stores
- Resealable cap feature presents a disruptive innovation opportunity for convenience stores to offer grab-and-go sports drinks to busy consumers.
- Health and Wellness
- Sporty bottle design creates a disruptive innovation opportunity within the health and wellness industry to target health-conscious consumers.
