Real Flower-Adorned Collections

Luke Vicious Dropped the LOVESONG Collection for SS18

Independent designer Luke Vicious introduced a seasonal collection for Spring/Summer 2018 entitled 'LOVESONG.' The new capsule pays homage to "shoegaze," which is a sub-genre of indie rock music that was born in the UK during the 80s. The LOVESONG collection boasts muted hues throughout and romantic graphic details. There are a series of intimate DIY design accents on the inside-out t-shirts, as well as the metal pin accessories. A unique detail about this is that the designs are printed with real flower petals.

Luke Vicious has gathered a plethora of positive attention from his custom work and a standout piece from the latest Spring/Summer 2018 range is the graphic t-shirt; the front has a visual of a woman's face with slight rose tints and accents of cut-and-sew stitching details with an overall large, relaxed fit.

Real Flower-adorned Collections
Using real flower petals as design elements in fashion collections.
Shoegaze-inspired Fashion
Creating fashion collections that pay homage to the shoegaze music sub-genre.
DIY Design Accents
Incorporating intimate DIY design elements into clothing and accessories.

Industries Being Reshaped

Fashion
Opportunities for designers to innovate by integrating natural elements like real flowers into their collections.
Music
Collaboration opportunities between fashion designers and musicians to create collections inspired by specific music genres.
Accessories
Potential for accessory designers to explore DIY design techniques and incorporate them into their products.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 4%
Freshness 8%