The stunning dresses featured in the Lover White Magick Part 3 lookbook are gorgeous, eclectic alternatives to traditional wedding gowns. So if you’re shopping for the perfect dress and don’t want to go down the tried-and-tested wedding gown route, then make sure to take a look at this charming bohemian collection. Full of gossamer lace details, floating fabrics and delicate edges, the Lover White Magick Part 3 dresses will want to make you wear a wedding gown every single day.
Designed by Australia-based duo Nic Briand and Susien Chong, the new collection lookbook stars model Montana Cox, who is demure and chic in romantic silhouettes paired with structured shapes.
“White Magick is a selection of our most timeless styles. The delicate femininity of these pieces embodies the spirit of Lover,” says designer Susien Chong.
What's Driving This Trend
- Bohemian Bridal Style
- There is an opportunity for up-and-coming bridal designers to create unique and eclectic alternatives to traditional wedding gowns with delicate lace and floating fabrics.
- Everyday Bridal Apparel
- There is an opportunity for designers to create bridal apparel that can be worn beyond the wedding day that embody delicate femininity and romantic silhouettes.
- Timeless Bridal Fashion
- There is an opportunity for fashion designers to create bridal collections that appeal to brides who want a more classic and timeless style with structured shapes and delicate details.
Who This Affects Most
- Bridal Fashion
- There is room for new and innovative designs in the bridal fashion industry that focus on bohemian style, timeless fashion, and everyday wear.
- Wedding Photography
- There is a trend in brides opting for non-traditional wedding gowns, which presents an opportunity for wedding photographers to create content that captures the uniqueness of the bride and groom's wedding day.
- Wedding Planning
- There is an opportunity for wedding planners to provide alternative wedding ideas to brides who do not want the traditional wedding gown, creating a niche market for specialized wedding planning services.
