Karim Rashid is known for his radical interior designs and he has recently brought his futuristic style to the traditional love shop. Giving it a sophisticated overhaul, Fun Factory is a love shop that is full of curves, which complements the idea of a woman's body beautifully. Rashid states, "Our physical built environments are often opposed to us, in contradiction of nature's fluidity. I wanted to do the opposite, to communicate sex and sensuality throughout the space."
Creating a space that is more of an experience than a storefront, Rashid helps brick-and-motars compete with more affordable online retailers. These alternatives also cut through the awkwardness of purchasing sex toys and other intimate paraphernalia. By taking on a more mature look, this love shop makes this in-store shopping experiences more comfortable.