The Louis Vuitton Fall 2014 Series 1 ad campaign is shot by three different photographer: Bruce Weber, Annie Leibovitz and Juergen Teller. An ambitious project, it embraces their distinct styles in order to tell a single story. Yet although there is a difference between their individual photoshoots, the ad campaign itself is seamless. Quiet, contemplative and artistic, it is likely that they were each given the exact same direction in order to maintain a cohesive output.
Starring models Charlotte Gainsbourg, Liya Kebede, Freja Beha Erichsen and Jean Campbell, the Louis Vuitton Fall 2014 Series 1 ad campaign takes place both indoors and outdoors. Set to appear in the August issues of magazines, the title of the ad campaign suggests that more of its kind will be on its way.
Key Themes Behind This Trend
- Multiple Photographer Fashion Ads
- Companies can collaborate with multiple photographers to create unique and cohesive ad campaigns.
- Distinct Photography Styles
- Brands can embrace and showcase the distinct styles of different photographers in their campaigns.
- Artistic and Contemplative Ad Campaigns
- Businesses can create ad campaigns that prioritize artistic expression and evoke a sense of contemplation.
Where This Applies
- Fashion
- Fashion brands can explore collaborative opportunities with multiple photographers to create visually striking campaigns.
- Advertising
- Advertising agencies can incorporate different photography styles to create captivating and memorable campaigns.
- Magazines
- Magazine publishers can feature unique and artistic ad campaigns to attract readers and advertisers.
