Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lotus Originals Brings Sleek Vintage Styling to Your Wardrobe

 - Jan 28, 2011   Updated: Jul 19 2011
References: lotusoriginals & luxist
British car manufacturer Lotus has released a line of clothing called Lotus Originals. The iconic British manufacturer has shared its cars with the likes of James Bond and Steve McQueen, with hopes to attract the same recognized class in their collection of clothing and accessories.

The Lotus Originals line takes inspiration from their heritage of sports racing integrating tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and more.

Implications - Tired of the increasing number of exaggerated styles coming out, consumers are looking for designs that feature a simpler aesthetic. Products that are more subtle in their attractiveness appeal to those shoppers who want to maintain a classic appearance.