London-based menswear brand lorenz introduces its newest collection designed for the Spring/Summer 2021 season. This time around, the brand focuses strongly on graphics and continues to explore its own ethos of creating a "global community in celebrating the more obscure things in life."
This has been a strong notion ever since the brand was founded back in 2017. It still stands true until this day and the latest capsule features spring pastel color palettes and premium fabrication. Some of the items that stand out in the seasonal capsule include the Dial-A-Llama shirts which are inspired by the 50s. Specifically Americana bowling shirts of the time, with more standouts such as the classic hoodie in spring pastel hues.
Image Credit: Max Hetherington
Key Themes Behind This Trend
- Graphic-centric Streetwear
- The trend of incorporating bold and unique graphics into streetwear provides opportunities for disruptive innovation in fabric printing technology and creative design collaborations.
- Niche Obscure Designs
- The trend of celebrating obscure themes and designs provides opportunities for producing limited edition collections, fostering a sense of exclusivity for consumers.
- Pastel Color Palettes
- The trend of using pastel colors for streetwear offers opportunities for the development of sustainable and eco-friendly dyeing techniques and materials.
Where This Applies
- Fashion
- Fashion brands can leverage graphic-centric designs and niche obscurity themes to attract younger generations and differentiate their collections from traditional mainstream fashion.
- Textile Manufacturing
- Textile manufacturers can explore new technologies and materials for dyeing and finishing processes to cater to the demand for sustainable and eco-friendly fashion.
- Design
- Creative designers can collaborate with streetwear brands to create unique graphic designs that incorporate obscure themes and tell a story through clothing.
