'Slumdog Millionaire' star Freida Pinto has become the next leading lady for L'Oreal, one of the top cosmetic and beauty companies.
Although it was expected that Estée Lauder would snag up Freida Pinto to be their celebrity spokesperson, L’Orealsimply beat them to it.
Freida Pinto will be joining fellow stars Elizabeth Banks and Evangeline Lilly in this new, exciting role as the leading lady of a lucrative beauty contract.
Implications - Freida Pinto's selection as face of L'Oreal is a step in the right direction for critics of the fashion industry's reliance on conventional white faces for their most prestigious positions. Many in the industry are hoping that Pinto's selection will pave the way for more men and women who don't fit the typical frontperson aesthetic.