The Longo's Meal Kits packaging has been designed by the Conflict creative agency for the Canada-based brand as a way to help offer a balanced approach to branding. The packaging consists of a core box that has been boldly accented with large typography as well as a modular labeling system that can be easily changed. This makes it possible for the brand to constantly update it as the menu changes to ensure that it suits offerings perfectly without requiring a complete redesign.
The Longo's Meal Kits packaging has been integrated with a cord for carrying to make it shopper-friendly, while the back section boasts a see-through section to let fresh ingredients be visible. The label incorporates a visualized representation of the ingredients along with simple instructions on how to prepare from home.
Key Themes Behind This Trend
- Modular Labeling System
- Opportunity for brands to easily update and customize packaging without needing a full redesign.
- Shopper-friendly Packaging
- Potential for packaging that is easy to carry and convenient for customers.
- Visible Ingredients Labeling
- Possibility for packaging that showcases the fresh ingredients inside.
Where This Applies
- Food and Beverage Packaging
- Innovation potential in the packaging industry for meal kits and prepared foods.
- Creative Agencies
- Opportunity for creative agencies to develop unique and customizable packaging solutions.
- Meal Kit Delivery Services
- Potential for meal kit delivery services to improve branding and packaging design.
