The Longo's Meal Kits packaging has been designed by the Conflict creative agency for the Canada-based brand as a way to help offer a balanced approach to branding. The packaging consists of a core box that has been boldly accented with large typography as well as a modular labeling system that can be easily changed. This makes it possible for the brand to constantly update it as the menu changes to ensure that it suits offerings perfectly without requiring a complete redesign.
The Longo's Meal Kits packaging has been integrated with a cord for carrying to make it shopper-friendly, while the back section boasts a see-through section to let fresh ingredients be visible. The label incorporates a visualized representation of the ingredients along with simple instructions on how to prepare from home.