The 'LongLight' brand was initially developed to introduce an energy-saving approach to everyday life in Russia. The packaging for this important product launch was handled by the creative egg heads at the design firm Vasily Kassab and v2g. The vibrant styling of the packages was selected to help the brand stand out against the less energy-efficient rivals.
The graphics selected for the LongLight box echo the strangely beautiful shape of the bulb it houses, helping to familiarize the consumers with what is encased in the package. Bright, friendly and approachable, the packaging for LongLight exudes a sense of friendly suggestion helping to nudge skeptics in the direction of more energy-efficient way of life.
Functional, friendly and vibrantly vivid, the LongLight packaging is approachable and unpretentious, the perfect antidote for skeptic consumers.