The Long Way Up Riding Gear Collection is Road-Ready
Michael Hemsworth — September 27, 2020 — Fashion
References: belstaff & hiconsumption
The Belstaff Long Way Up Riding Gear Collection has been created in partnership with Charley Boorman and Ewan McGregor as a range of products for avid riders to choose when looking for a way to support their needs on the road.
The collection includes a series of garments that are accented with GORE-TEX and D30 armor in order to deliver lightweight protection that doesn't skimp on comfort. The collection starts at $275 and goes all the way up to $1,675 to offer riders with a range of styles that are ready to stand the test of time.
The Belstaff Long Way Up Riding Gear Collection coincides with the Long Way Up series on Apple TV+ that documents the adventure of Boorman and McGregor as they make their way from the tip of Argentina to Los Angeles in 100 days on electric motorcycles.
The collection includes a series of garments that are accented with GORE-TEX and D30 armor in order to deliver lightweight protection that doesn't skimp on comfort. The collection starts at $275 and goes all the way up to $1,675 to offer riders with a range of styles that are ready to stand the test of time.
The Belstaff Long Way Up Riding Gear Collection coincides with the Long Way Up series on Apple TV+ that documents the adventure of Boorman and McGregor as they make their way from the tip of Argentina to Los Angeles in 100 days on electric motorcycles.
Trend Themes
1. Collaborative Gear Collections - Opportunity for brands to collaborate with influencers or celebrities to create specialized gear collections for specific target audiences.
2. Lightweight Protective Gear - Growing demand for motorcycle gear that offers lightweight protection without sacrificing comfort, incorporating materials like GORE-TEX and D30 armor.
3. Adventure Travel Documentary Series - Increasing popularity of adventure travel documentaries as opportunities for brand partnerships and product placements.
Industry Implications
1. Motorcycle Gear - Disruptive innovation opportunity: Create gear collections that cater to specific riding styles or preferences, incorporating advanced materials and technologies.
2. Fashion and Apparel - Disruptive innovation opportunity: Collaborate with outdoor enthusiasts or celebrities to design functional yet stylish gear collections for specialized activities.
3. Streaming Platforms - Disruptive innovation opportunity: Produce or sponsor adventure travel documentary series to reach niche target audiences and promote related products or services.
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