The Long Way Up Riding Gear Collection is Road-Ready
Michael Hemsworth — September 27, 2020 — Fashion
References: belstaff & hiconsumption
The Belstaff Long Way Up Riding Gear Collection has been created in partnership with Charley Boorman and Ewan McGregor as a range of products for avid riders to choose when looking for a way to support their needs on the road.
The collection includes a series of garments that are accented with GORE-TEX and D30 armor in order to deliver lightweight protection that doesn't skimp on comfort. The collection starts at $275 and goes all the way up to $1,675 to offer riders with a range of styles that are ready to stand the test of time.
The Belstaff Long Way Up Riding Gear Collection coincides with the Long Way Up series on Apple TV+ that documents the adventure of Boorman and McGregor as they make their way from the tip of Argentina to Los Angeles in 100 days on electric motorcycles.
The collection includes a series of garments that are accented with GORE-TEX and D30 armor in order to deliver lightweight protection that doesn't skimp on comfort. The collection starts at $275 and goes all the way up to $1,675 to offer riders with a range of styles that are ready to stand the test of time.
The Belstaff Long Way Up Riding Gear Collection coincides with the Long Way Up series on Apple TV+ that documents the adventure of Boorman and McGregor as they make their way from the tip of Argentina to Los Angeles in 100 days on electric motorcycles.
Trend Themes
-
Collaborative Gear Collections — Opportunity for brands to collaborate with influencers or celebrities to create specialized gear collections for specific target audiences.
-
Lightweight Protective Gear — Growing demand for motorcycle gear that offers lightweight protection without sacrificing comfort, incorporating materials like GORE-TEX and D30 armor.
-
Adventure Travel Documentary Series — Increasing popularity of adventure travel documentaries as opportunities for brand partnerships and product placements.
Industry Implications
-
Motorcycle Gear — Disruptive innovation opportunity: Create gear collections that cater to specific riding styles or preferences, incorporating advanced materials and technologies.
-
Fashion and Apparel — Disruptive innovation opportunity: Collaborate with outdoor enthusiasts or celebrities to design functional yet stylish gear collections for specialized activities.
-
Streaming Platforms — Disruptive innovation opportunity: Produce or sponsor adventure travel documentary series to reach niche target audiences and promote related products or services.
4.8
Score
Popularity
Activity
Freshness
