In a partnership with Hopworks Urban Brewery, outdoor clothing and sporting good designer Patagonia created 'Long Root Ale,' a pale craft beer that isn't nearly as harsh on the environment as that of its competitors.
In order to succeed in this, Hopworks Urban Brewery and Patagonia utilize 'Kernza,' a perennial grain that's grown using "regenerative agriculture practices." As the company claims, this leads to a restoration of "soil biodiversity, sequesters carbon, and efficiently grows crops without chemical fertilizers or pesticides" -- and needs less water for the whole process.
In addition to Kernza, Long Root Ale is made with organic yeast, Chinook, barley, as well as Mosaic and Chrystal hops -- making for a refreshing beverage that aims to change current practices for the better.
What Makes This Trend Stand Out
- Regenerative Agriculture
- The use of regenerative agriculture practices in beer production can lead to more sustainable and eco-friendly processes for the industry.
- Perennial Grains
- The use of perennial grains like Kernza can revolutionize the agriculture industry by reducing the need for chemical fertilizers, pesticides, and less water usage.
- Organic Ingredients
- The use of organic ingredients in beer production can create an entirely new market for consumers who prioritize organic and sustainable products.
Sectors Adopting This
- Craft Beer
- The craft beer industry can greatly benefit from implementing regenerative agriculture practices and the use of organic ingredients, as it creates more sustainable and environmentally-friendly processes.
- Agriculture
- The agriculture industry can benefit from the use of perennial grains and regenerative agriculture practices as it can lead to more sustainable, long-term solutions to crop production and management practices.
- Organic Food & Beverage
- The organic food & beverage industry is a prime market for Long Root Ale and can capitalize on the shift towards organic, sustainable products for consumers.
